The inlay of a casino chip is the center of the chip that contains the artwork.
The inlay must contain the location of the casino, unless it is on the mold itself. The picture within the inlay is what makes chip collecting such a fun hobby for most collectors.

Las Vegas Desert Spa Casino $5 Casino Chip

Saw Tooth Inlay

Bally's Hotel $25 Casino Chip

Hexagon Inlay

Bob Stupak's Vegas World $100 Casino Chip

Hub Inlay

Caesars Palace Millennium $25 Casino Chip

Paulson Full Graphic Inlay Inlay

Stardust Hotel $5 Casino Chip

Scallop Inlay

Las Vegas Hilton $5 Casino Chip

Hologram Inlay

Dunes Hotel $100 Casino Chip

Cog Wheel Inlay

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